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over 9 years ago

How to make a great submission video

Aside from your app itself, your submission video is one of the most exciting elements of your submission! In fact, it’s often one of the first things that judges and the public review.

That said, don’t be intimidated. A polished video is great, but the demonstration of your app is what’s most important.

You already know how to build a great edtech app. Now show it off with a great video!

Tips on making a great video

  • What’s your elevator pitch? Be sure to explain why your app is awesome in the first few seconds of your video. You can get into the details of how it works immediately after, but treat the opening seconds of your video as you would a movie trailer or TV ad: pique your audience’s interest.

  • Include a demo. Walk through your app’s features and explain how others can use it. Demonstrating such functionality helps the judges understand and evaluate your app.

  • Keep it simple. Per the Official Rules, your video should be no longer than five minutes. As you record, keep in mind the wise words of Thomas Jefferson: “The most valuable of all talents is that of never using two words when one will do.”

  • Don’t wait until the last minute to upload your video. Keep in mind that the time it takes to upload/process a video on YouTube or Vimeo varies greatly depending on the format of your original video, file size, upload traffic and Internet connection speed. As such, uploading your video could take anywhere from a few minutes to several hours or more.

  • Get organized. Write out a script of what you’ll say/show in your video, rehearse it before recording and keep in mind all of the above!

Don’t know much about making videos? Check out these helpful screencasting tools.


As always, we’re here to help. If you have any questions about video requirements or the challenge in general, feel free to shoot us an email at and include “Gap App” in the subject line.

Happy filming!